NEW CIRCLE PRESIDENT FOR NORTH EASTERN CAPE

At the 93rd Conference of the CWAA of NE Cape, held on 15 March 2025 in Sterkstroom, a new Circle President was welcomed to take over from Dr Irma Davel. Adele Richardson is a farmer’s wife from Sterkstroom, but also a business woman to be reckoned with.

Adele Richardson: Email: adele@saaac.co.za&nbsp

Cell phone number +27825665375

She grew up in Stutterheim and is fluent in English, isiXhosa & Afrikaans. On 20 March 2004 she married John Richardson, who farms with sheep, cattle & alfalfa. They have two daughters, both in East London: Jenna is a 2nd year B ED student & Intern Teacher at Clarendon Girls’ Primary School. Kayla is in Grade 11 at Lilyfontein School. Both her grandmothers & mother were WAA members of the Border Circle – her Mom served as Agriculture convenor for many years at the once-active Bolo branch. As a child, she remembers with great excitement going to meetings & how her Mom would sew herself new outfits before Conference & Congress!

 

Her hobbies are walking, running, mountain biking, gardening, reading, sewing, & interior decorating. She has a BTECH degree, Diploma in Business Management & Computers, Security Officers qualifications, Certificate in Interior Decorating, Certificate in Tourism, and Certificate in Social Media Marketing. Adele was also SGB member at Queenstown Girl’s High School.

Adele joined WAA in 2009, and has been on Sterkstroom Committee since 2010. She has filled the Chairlady position for over 8 years & Vice Chairlady for 7 years. She has been Convenor of Education, Public Affairs and now Art & Craft. Been on NEC Committee since 2017, filled Education portfolio as well as Competition secretary. In 2015 Adele won Business Woman of the Year Award from WAA/VLV (Small Business Category). “It was an opportunity I grabbed to enter and has since opened many doors for me, professionally.”

Adele was Member of the Business Woman’s Association and in 2021-2023 Vice Chairperson of Queenstown Girl’s High School School Governing body.

Adele’s view of the WAA, is to reintegrate the importance of modernizing the Organization to stay relevant for younger members but at the same time take a moment to appreciate all our members who have laid foundations for us. As the President of NEC, I would like to play a more public role, in telling people what the WAA is about, making it an appealing organization for young & old.

Adele Richardson’s current employment entails the following:

Goal-driven strategic and decisive business professional brings track record of success within the Education & Business Industry. Outstanding background & implementing & managing multiple projects from idea to launch and profitable monetization, virtually & on-site. Strong Team player spirit, open minded and willingness to take on new challenges that require patience and perseverance. Adele’s expertise lies on Professional development of businesses and its human capital.

  • AR Training & Business Consulting 2018-present: Business Development and Marketing, analysis of marketing data, identifying trends, ensure ROI with regards to marketing, Brand & Campaign management & feedback to clients. Experience in digital and electronic marketing. META Campaigns.Consultation with clients to develop & drive sales, identify KPI, implement and achieve. Active selling of services and Products. Face to face sales and Client presentations. Professional Human Capital Development.
  • Specialized Facilitation, primarily in the Business/Marketing/Tertiary Education field and Business Consulting primarily in the Marketing & Training field, internationally.
  • SA Academic Sales 2015-present
  • May 2013 – 2022 : SA Academy of Applied Competence
  • September 2002 – April 2013: Stanford Computer and Business College

 

Then Adele became Principal of Queenstown campus & Eastern Cape Regional Manager.

  • 2000 – August 2002 – Risk Management Services

Adele became Marketing and Training Director.

  • 1999: Damelin Education Group.

She has written short courses and in addition have facilitated them as Soft Skills courses and sold them to Specialist facilitators all over the world.